Broadcasts vs. Drip Campaigns

Broadcasts

A broadcast is a one-time message blast sent to all opted-in users. Think:

“Weekend Sale Now Live!”

“We’re at the Expo this Saturday! Come say hi.”

You can use text, images, videos, and buttons. Ideal for promotions, announcements, or events.

Drip Campaigns

A drip campaign sends a series of messages over time to nurture or educate leads. For example:

Day 1: “Thanks for signing up!”

Day 3: “Here’s how we work.”

Day 7: “Ready to book a consultation?”

These are ideal for onboarding, education, or sales nurturing.

Clients on the Starter Package get 2 broadcasts + 2 drips per month, with more included in Growth and Pro Packages.